Using Turnitin's OriginalityCheck as a Learning Experience
My aim when I first began using Turnitin's OriginalityCheck was to detect and punish plagiarizers, especially those who might be recycling papers from a previous section of my International Marketing course. Very quickly, within the first term’s use, I came to realize that my students were not intentionally cheating. Rather, they just did not know the mechanics of research and acknowledgment practice. As a result, I switched my focus from punishment to teaching the basics of source identification, selection of material, quotation, paraphrasing, citation, and referencing. I now tell my students to view submission of their papers to turnitin.com as a learning experience. And to bolster that message, I admit to them that I have submitted several of my own papers to the service.

I recently came across a BBC news article, "
There is little doubt that a large part of plagiarism incidents are intentional attempts to cheat, perhaps an equal proportion of incidents stems from students that are uninformed or unaware of proper citation and plagiarism. According to an article in THE Journal, this idea is supported by many educators as well as new research concluding that increasing knowledge on plagiarism and citation is a more effective approach than punitive approaches.