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Social Media in Higher Ed

Over 80 percent of college faculty are using social media, according to a survey released by Babson Survey Research Group in collaboration with New Marketing Labs and Pearson Learning Solutions on May 4th, 2010. The study found that a majority of respondents (59%) said they have more than one social networking account and nearly 25 percent have four or more accounts. Thirty percent of respondents use social networks to communicate with students, and 1/3 use them to connect with peers.

"College faculty have embraced social media and a majority have integrated some form of these tools into their teaching," said Jeff Seaman, Ph.D., co-director of the Babson Survey Research Group. "While some faculty remain skeptical, the overall opinion is quite positive, with faculty reporting that social media has value for teaching by over a four to one margin."

Over 80 percent of college faculty are using social media, according to a survey released by Babson Survey Research Group in collaboration with New Marketing Labs and Pearson Learning Solutions on May 4th, 2010. The study found that a majority of respondents (59%) said they have more than one social networking account and nearly 25 percent have four or more accounts. Thirty percent of respondents use social networks to communicate with students, and 1/3 use them to connect with peers.

"College faculty have embraced social media and a majority have integrated some form of these tools into their teaching," said Jeff Seaman, Ph.D., co-director of the Babson Survey Research Group. "While some faculty remain skeptical, the overall opinion is quite positive, with faculty reporting that social media has value for teaching by over a four to one margin."